Built to rank in Google and AI search
Built to rank in Google + AI search
Melbourne web design & SEO agency · Built for Google + AI search

Stop guessing.
Start selling.

AI is changing how your customers find you. We make sure they still find you. Websites, SEO, and Google Ads built for local Melbourne businesses, ready for the way customers actually search now.

Rated 5 out of 5
5.0
Average on Google
$1M+
Ad spend managed
15+ yrs
In Melbourne
Free · 60 seconds
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What we do

Four services. One outcome.
More customers.

We’ve spent 15 years getting four disciplines right for local Melbourne businesses. No fluff, no fad services. Every one is measured by the customers it brings in.

SEO · Local + Technical + AI/ 01
Google+
AI search

Rank where your buyers actually search. Google, ChatGPT, AI Overviews.

Most agencies still optimise for 2019. We optimise for how your customers search now. Whether they Google it, ask ChatGPT, or get an AI Overview, we make sure your business is the one they find first.

Website Design/ 02
4–6week build

Sites that get people to stick around and buy.

Conversion-built marketing sites. Fast, mobile-first, on-brand. Most ship in 4 to 6 weeks with a fixed price.

Google Ads/ 03
$1M+managed

Top of search, today. Without the bleed.

Tightly targeted PPC campaigns that don’t waste budget on the wrong clicks. SEO is the marathon. Ads is the fast lane.

Web App Dev/ 04
100%you own it

Turn manual ops into automated systems.

Custom dashboards and tools that scale with your business. Built for use, not show. You own everything.

The shift

Search is fragmenting.
Your visibility shouldn't.

Five years ago, ranking on Google was the whole game. Now your customers are also asking ChatGPT, getting AI Overview answers at the top of Google, and jumping between platforms. We build for all of it.

/ 01 — Search engines

Google search

Still the biggest source of local traffic.

We rank you on page 1 for the searches your customers actually make. Bread-and-butter terms, suburb-level intent, the queries that turn into bookings.

Page 1 local rankings
/ 02 — Generative AI

AI Overviews + ChatGPT

Increasingly where buyers go for “best [X] near me” answers.

We optimise your content and schema so AI engines cite you, not your competitor. FAQs, structured data, real authority signals.

AI-engine optimisation
/ 03 — Local discovery

Maps & local search

The trust signals AI engines and Google use to decide who’s legit.

Google Business Profile, reviews, citations, NAP consistency. We sort all of it so you show up in the local pack and the AI summaries.

Local pack + GBP
Most Melbourne agencies are still chasing 2019 Google rankings. We're not.
Featured client · Live results

20% more sales,
without spending more on ads.

Thanks A Bunch Florist had a beautiful shop in Melbourne but a website that wasn’t pulling its weight. We rebuilt the site, fixed the SEO foundations, and built the kind of online presence that brings customers in the door. The result: 20% year-on-year sales growth, with no increase in advertising spend.

20%

YoY sales growth

Page 1

Local florist searches

Zero

Ad spend increase

48%

Monthly sessions

S
Sophie · Owner, Thanks A Bunch Florist
Real testimonial coming soon
REAL CLIENT · Verified result
analytics.google.com/thanksabunchflorist
YoY sales growth
Source: Client revenue data
+20%
Year on year
YoY revenue growth +20%
Ad spend increase 0
Local florist keywords page 1 1
The difference

A bad agency costs more
than a good one.

We’re not the cheapest, and we won’t pretend to be. The businesses we work with stop wasting money on stuff that doesn’t move the needle. That’s where the real savings show up.

Without Hayz

Where the money quietly leaks.

With Hayz

Where the customers start showing up.

Word of mouth

5.0 stars on Google.
Every one of them earned.

Pulled verbatim from our Google reviews. You can read them all on our Google Business Profile.

Rated 5 out of 5

“I wish I had found Azam & Hayz earlier. They listened to what I wanted, did what they said were going to do & did it in the time frame they committed to. Azam is a very clear communicator & highly responsive. I highly recommend Azam & Hayz for stress free, timely & good value web site development.”

SH
Scott Hall
Google review
Rated 5 out of 5

“Hayz did a website for my cleaning business. The team designed a website beyond my expectations. I am very happy with it and I am seeing an increase in customer inquiries through my website.”

AK
Arun K
Cleaning business · Google review
Rated 5 out of 5

“The Hayz team have been looking after our website and related technicalities since our inception. Responsive, friendly and very knowledgeable.”

FB
Flash Branding
Long-term client · Google review
Rated 5 out of 5

“I have contacted Azam from Hayz Web Design a few times in the past 3 years. I found him to be professional and very willing to help with my web design and other associated concerns. Based on my experiences I would be happy to recommend.”

GB
Gabrielle Bottari
Google review
How it works

From “let's talk”
to live in weeks.

15 years and a lot of projects later, our process hasn’t really changed. Because it works. Four steps, no surprises.

Step 01

30-min call

We listen first. No pitch deck. We dig into your business, your customers, and where the real leaks are.

Step 02

Fixed-price plan

You get a written scope, a fixed quote, and a clear timeline. No “discovery phase” surprises later.

Step 03

Build in the open

Weekly demos, real staging links, real conversations. You see progress as it happens, not at the end.

Step 04

Grow it with you

Launch isn’t the finish line. SEO compounds, ads sharpen, web apps evolve. Plain English monthly reports.

Transparent pricing

No “jump on a call for
pricing.” Here it is.

Other agencies make you book a call just to find out what they charge. We don’t think you should have to. Every project gets a fixed quote after the strategy call. These are the typical starting points.

Website Design

A site that earns its keep.

from$4kfixed price
Google Ads

Top of search, today.

from$800/mo + ad spend
Web App

Custom tools for your ops.

from$15kstarting
Who we work with

Especially good with
local service businesses.

We work across industries. Years of focused work in specific verticals means we know what works before we even start. These are the businesses we’ve helped most.

Dental Marketing

SEO, websites, and Google Ads built around how patients actually choose a dentist. Practices across Melbourne, Canberra, and Australia trust us with their patient pipeline.

Trades & Electricians

From sparkies to plumbers to handymen. We know what local trade customers search for and how to make sure your business is the one they find first.

Florists & Retail

Local retail lives or dies on foot traffic and online discovery. We help retailers turn their website into a real sales channel.

Don't see your industry?

We also work with car detailers, dental supply businesses, workshop equipment retailers, and more.

Across Melbourne

Local SEO and
web design,
wherever you are.

Based in Narre Warren, working with businesses across Melbourne metro and surrounding suburbs. Local matters. Same time zone, same market, same understanding of what Melbourne customers actually want.

FAQ

Stuff
everyone asks.

Straight answers, no fine print. Anything missing, just ask on the call.

Most marketing sites land between $4,000 and $12,000 depending on size, integrations, and copywriting. We give you a fixed quote after the strategy call. No surprise invoices, ever.

Local SEO usually moves the needle in 6 to 12 weeks. National terms take longer. We’ll be honest about timelines on the call. Google Ads can fill the gap while SEO compounds.

No. SEO and ads are month-to-month. If we’re not delivering, you walk. Web builds are project-based with a fixed price.

100%. Code, content, accounts. All yours. We don’t hold logins hostage. Ever. If you decide to leave, we hand over everything.

Yes. About a third of our clients are interstate, including in Canberra and regional towns. Most of the work happens over Zoom and Slack regardless of where you’re based.

A 30-minute call. We listen, ask questions, and figure out if we’re a fit. If we are, you’ll have a fixed-price plan in your inbox within 2 business days.

SEO in Melbourne typically runs $1,000 to $5,000 per month depending on your industry and how competitive your space is. At Hayz, retainers start at $1,500/month and scale with scope. Be wary of agencies promising results for under $500/month. At that price, you’re getting templates, not strategy.

Three things. We’re small and hands-on, so you work directly with the people doing the work, not an account manager. We measure in revenue, not rankings. And we’ve built our SEO around what comes next (AI Overviews, ChatGPT search, AI Mode) so your visibility doesn’t fall off when search changes.

Short answer: yes, more than ever. Search is fragmenting across Google, ChatGPT, Perplexity, and AI Overviews, but they all rely on the same underlying signals. Good content, real authority, strong local trust. The agencies still doing 2019-era SEO are the ones who’ll lose. We’re not one of them. The SEO we do today is built to make you visible across all of these surfaces, not just Google’s blue links.

More on what we do

Melbourne Web Design & SEO Agency

Hayz is a Melbourne-based web design and SEO agency that’s been helping local businesses grow their online presence for over 15 years. Based in Narre Warren and working with clients across Melbourne metro, from the inner suburbs out to Berwick, Cranbourne, Endeavour Hills, and beyond, we specialise in the kind of digital marketing that actually moves the needle for small and mid-sized businesses.

Most agencies treat web design and SEO as separate things. We don’t. A beautiful website that doesn’t rank on Google is invisible. A site that ranks well but converts poorly is wasted traffic. We build both at once. Websites that look the part and pull their weight on Google, ChatGPT, and AI Overviews.

What we mean by “results-led”

The clients who get the best results from us have one thing in common. They care about revenue more than rankings. A position-one Google ranking for a keyword nobody searches isn’t a win. A position-three ranking for a high-intent term that brings in real customers is.

That’s why every Hayz engagement starts with the same question. What does success look like for your business? If you can answer that, we can build a digital marketing strategy that gets you there.

Built for the AI search era

Search is fragmenting. Five years ago, Google was the whole game. Today, your customers also ask ChatGPT, get AI Overview answers, and check Perplexity for local recommendations. The agencies still chasing 2019-era Google rankings are going to see their clients’ visibility shrink as AI search takes more of the pie.

We don’t just rank you on Google. We optimise your content, schema, and authority signals so AI engines cite you when someone asks “best [your business type] in Melbourne.” That means structured FAQ content, clear topical authority, real reviews, and the kind of technical foundation AI engines trust.

Industries we know inside out

Over the years we’ve developed deep expertise in specific verticals, particularly local service businesses. We’ve built and ranked websites for:

  • Dental practices across Melbourne, Canberra, and regional Australia
  • Electricians and tradies including Ellis Electricals, Ellis Repair, and Amped Electrical
  • Florists and retail including Thanks A Bunch Florist and WES Workshop Equipment
  • Car detailing and automotive services
  • Climate control and HVAC

If your business is in one of these industries, we’ve likely already learned what works for you. And what doesn’t.

Our approach to SEO in Melbourne

SEO in Melbourne is competitive, but not as competitive as the major agencies want you to think. Most local businesses are competing against 20 to 50 other local businesses, not the entire internet. With the right keyword strategy, technical foundation, and consistent content, you can dominate your local market without a huge ad budget.

Our SEO process focuses on three things. Technical health (making sure your site is built right), content authority (publishing the things your customers actually search for in Google and ask AI for), and local signals (Google Business Profile, local citations, reviews). It’s not magic. It’s methodical work that compounds.

Let's talk

Your business deserves
to be seen.

A 30-minute call. No pitch deck, no pressure. Worst case, you walk away with a few free ideas you can implement yourself.

Get a fixed-price plan

Free, no obligation. Takes 60 seconds.