Stop paying for clicks.
Start paying for customers.
Google Ads for Melbourne local businesses, managed by certified Google Ads Partners. We’ve spent over $1.5 million across our clients’ campaigns without wasting a cent on the wrong clicks. Fixed monthly fee, no percentage of ad spend, no lock-ins. Built for ROAS, not vanity metrics.
- Free audit · Fixed monthly fee · Reply in 4 hrs
192 new patient enquiries last month. $12 each.
Positive Dental Health is a Canberra dental practice that needed consistent new patient enquiries without the budget burn most agencies cause. They wanted predictable cost per enquiry and proper attribution. Not vanity metrics, not “look at all these impressions” reports.
We restructured their Google Ads account from the ground up. Tightly themed ad groups for each service (general, cosmetic, and emergency dental). High-intent local keyword targeting. AHPRA-aligned ad copy throughout. Optimised landing pages tied to proper conversion tracking, so every patient enquiry was attributed correctly to the campaign that drove it.
The result over the last 30 days: 192 new patient enquiries at $12.07 each, with a click-through rate three times the dental industry average.
Cost per patient enquiry
New enquiries in 30 days
CTR (3x dental industry avg)
Local search impressions
Google Ads management. Not “we’ll set it up and forget about it.”
Most agencies set up your campaigns, walk away, and charge a percentage of whatever you spend. We don’t. Every Hayz Google Ads engagement includes ongoing weekly management and the full scope below, for a fixed monthly fee.
Account audit and strategy
We start by auditing your current account (or building from scratch if you don’t have one). Campaign structure, keyword targeting, ad copy, conversion tracking, landing pages, audiences. Every Hayz engagement starts with a written strategy document, not just “let’s run some ads”.
Campaign build and structure
Tight account structure built around how your customers actually buy. Search campaigns for high-intent keywords, Performance Max for scale where appropriate, Display and YouTube for awareness when it fits. Negative keyword lists from day one so you don’t pay for the wrong clicks.
Conversion tracking setup
This is where most accounts leak money. We set up proper conversion tracking through Google Ads, Google Analytics 4, and Tag Manager. Where needed, we add server-side tracking for accuracy. Without proper tracking, you’re guessing what’s working.
Landing page build or optimisation
Most agencies send your ad clicks to your homepage and then wonder why conversion rates are low. We build or optimise dedicated landing pages for each campaign, designed to convert the specific traffic your ads bring in.
Ad copy creation and testing
Responsive search ads with multiple headline and description variations. Asset variations for Performance Max. Continuous A/B testing so the best-performing copy gets more budget over time. No “set it and forget it” ad copy.
Weekly bid and budget management
Active campaign management every week. Bid adjustments, budget allocation between campaigns, audience refinement, negative keyword additions. The compounding effect of small weekly improvements is where the real ROAS gains come from.
Audience targeting and refinement
Custom audiences, lookalikes, remarketing lists, in-market audiences, demographic targeting. We layer audiences to focus your spend on the people most likely to convert, not just anyone Google decides to show your ad to.
Quality Score optimisation
Quality Score determines how much you pay per click. Higher Quality Score means lower cost per click and better ad positions. We optimise the things that drive Quality Score: ad relevance, landing page experience, expected click-through rate. Most agencies ignore this.
Monthly ROAS-focused reporting
Plain English. What you spent, what you got back, cost per lead, cost per acquisition, ROAS, what we’re testing next. Not “you got 47,000 impressions and 2.3% CTR.” Numbers that tie back to your business.
Google Ads is methodical. Not magical.
Bad Google Ads accounts waste 30 to 60% of their spend. Good ones compound profitably for years. Here’s the actual six-step process we run for every Hayz Google Ads client.
Audit and discovery
We audit your current Google Ads account (or your competitors’ if you don’t have one yet). Account structure, keyword targeting, ad copy, conversion tracking, landing pages, wasted spend, missed opportunities. You get a written report and a 60-minute walkthrough call.
Strategy and structure
We turn the audit into a written strategy. New account structure, campaign types, keyword mapping, audience plan, conversion tracking plan, landing page plan. Approved by you before we change anything.
Build
New campaign structure, ad groups, ads, audiences, negative keyword lists, conversion tracking. Landing pages built where needed. Everything on a soft launch budget to start.
Launch and optimise
Ads go live. We monitor daily for the first two weeks, making rapid optimisations based on real performance data. Budget allocation adjustments, bid changes, negative keyword additions, audience refinement.
Scale and refine
Once campaigns are profitable, we scale budget on the winners and cut budget from the losers. We expand to new keywords, audiences, and campaign types as opportunities emerge. Weekly management cadence.
Measure, report, compound
Monthly plain-English report tied to your business metrics. ROAS, cost per lead, cost per acquisition, top performers, what we’re testing next month. The account compounds. Month 12 looks dramatically better than month 1.
Search has changed. Your ad strategy should too.
Google Ads in 2026 isn’t just blue links above the organic results. It’s a fragmented surface across Search, Performance Max, AI Overviews, Maps, YouTube, and Display. Most agencies still run accounts like it’s 2019. We don’t.
Most Melbourne Ads agencies set up a single Search campaign and call it done. We build across the surfaces where your customers actually are.
What most Ads agencies do vs. what we do.
15 years and $1.5M+ in managed ad spend later, you see a lot of bad Google Ads management. Here’s the pattern we keep running into, and the pattern we built Hayz to break.
Where the money quietly leaks.
- Charge a percentage of ad spend (incentive to waste your money)
- Set up campaigns once, then check in monthly
- No proper conversion tracking, or basic GA only
- Send all ad clicks to your homepage
- Use the same ad copy for months
- Treat Performance Max as set-and-forget
- Report on clicks and impressions, not ROAS
- 12-month lock-in contracts with cancellation fees
- Not certified Google Ads Partners
Where the customers actually start showing up.
- Fixed monthly fee (no incentive to overspend your budget)
- Active weekly management, daily checks during launches
- Full GA4 + GTM + server-side conversion tracking
- Dedicated landing pages built for each campaign
- Continuous ad copy and creative testing
- Performance Max properly optimised with first-party data
- Monthly reports in ROAS, cost per lead, cost per acquisition
- Month-to-month, no lock-ins
- Certified Google Ads Partner
5.0 stars on Google. Every one of them earned.
Real reviews from real clients. Read them all on our Google Business Profile.
“Hayz did a website for my cleaning business. The team designed a website beyond my expectations. I am very happy with it and I am seeing an increase in customer inquiries through my website.”
“I wish I had found Azam & Hayz earlier. They listened to what I wanted, did what they said were going to do & did it in the time frame they committed to. Azam is a very clear communicator & highly responsive.”
“The Hayz team have been looking after our website and related technicalities since our inception. Responsive, friendly and very knowledgeable.”
“I have contacted Azam from Hayz Web Design a few times in the past 3 years. I found him to be professional and very willing to help with my web design and other associated concerns. Based on my experiences I would be happy to recommend.”
Fixed monthly fee. Not a percentage of your ad spend.
Most agencies charge 15 to 20% of your ad spend. So if you double your spend, they double their fee, even though the work is roughly the same. We charge a fixed monthly fee based on the size and complexity of your account. You scale your ad spend, we don’t get paid more for doing the same work.
For businesses under $3k/month ad spend.
- Single campaign setup (Search or PMax)
- One dedicated landing page
- Basic conversion tracking (Google Ads + GA4)
- Negative keyword management
- Monthly performance report
- Month-to-month, no lock-in
For businesses with $3k to $10k/month ad spend.
- Multi-campaign structure (Search + PMax + Display where relevant)
- 2 to 3 dedicated landing pages
- Advanced conversion tracking (GA4 + Tag Manager + server-side where needed)
- Weekly bid and budget management
- A/B testing of ads and landing pages
- Audience refinement and lookalikes
- Monthly strategy calls
For businesses with $10k+/month ad spend or multi-location.
- Everything in Growth
- Multi-location or multi-product campaign architecture
- Custom landing page suite
- Advanced attribution modelling
- Performance Max optimisation with first-party data
- Dedicated Google Ads strategist
- Weekly strategy calls
- Free Google Ads audit first. We won’t recommend a tier until we’ve seen your current account (or your competitors’ if you don’t have one yet), your conversion data, and what realistic ROAS looks like for your industry.
Google Ads that knows your industry.
Google Ads for a dental practice looks different from Ads for an electrician or florist. Different keywords, different audiences, different conversion windows, different ROAS expectations. We’ve run Ads deeply across these verticals.
Dental Google Ads
Google Ads for dental practices across Melbourne and Australia. AHPRA-aligned ad copy, healthcare advertising verification handled, high-intent keyword targeting (emergency dental, cosmetic dental, Invisalign, implants). We know what dental Ads compliance looks like.
Trades & Electrician Google Ads
Local Services Ads, Search campaigns for “[trade] near me” queries, after-hours emergency targeting. We’ve run Ads for sparkies, plumbers, handymen, and HVAC across Melbourne for years.
Florist & Retail Google Ads
Same-day delivery campaigns, seasonal Ads (Valentine’s, Mother’s Day, Christmas), local Maps Ads, Shopping Ads where appropriate. Ads built for foot traffic and online order conversion.
Don’t see your industry?
We also run Ads for car detailers, dental supply businesses, workshop equipment retailers, and more.
Stuff everyone asks about Google Ads.
Straight answers, no jargon. Anything missing, just ask on the call.
How much should I spend on Google Ads in Melbourne?
For most Melbourne local businesses, the right starting ad spend is between $1,500 and $5,000 per month. Below $1,000/month and Google’s algorithm doesn’t have enough data to optimise. Above $5,000/month you need proper account structure to avoid waste. We’ll recommend a starting spend after the audit, based on your goals, industry, and competitive landscape.
What's the difference between SEO and Google Ads?
Google Ads buys you visibility instantly but disappears the moment you stop paying. SEO earns you visibility that compounds over time. Most local businesses use both. Ads for short-term traffic and immediate revenue, SEO for the long-term asset. We do both and we’ll honestly tell you the right mix for your stage of business.
How long until I see results from Google Ads?
Faster than SEO, but not overnight. The first 2 to 4 weeks are about gathering data and finding the right targeting. Profitable performance usually kicks in around weeks 4 to 8, depending on industry and how clean the initial setup is. Some accounts we’ve taken over have been profitable in week 1, but only because the previous agency was leaving easy wins on the table.
What's a good ROAS for my industry?
ROAS varies hugely by industry. E-commerce businesses typically aim for 3:1 to 5:1. Local service businesses (where the conversion is a lead, not a sale) measure cost per qualified lead instead. Dental practices typically target $40 to $120 per new patient acquired. Trades target $20 to $80 per lead. We’ll set realistic benchmarks for your specific industry during the audit.
Do you build the landing pages too?
Yes. Every Hayz Google Ads engagement includes either landing page creation (for new campaigns) or landing page optimisation (for existing pages). Sending ad clicks to your homepage is one of the biggest reasons accounts fail. We build dedicated landing pages designed around the specific intent of each campaign.
What's Performance Max and should I use it?
Performance Max is Google’s automated campaign type that runs across all Google surfaces (Search, Display, YouTube, Discover, Gmail, Maps). Used right, it can scale profitable accounts. Used wrong, it eats budget on low-quality clicks. The difference is in how you set it up: proper conversion data, audience signals, asset variations, and excluded segments. We use PMax strategically, not as a default.
Can you manage my existing Google Ads account?
Yes. About half our Ads clients come to us with an existing account they want to fix or scale. We audit what’s there, identify what’s working, restructure what isn’t, and migrate cleanly without losing data or campaign history. We don’t insist on rebuilding from scratch unless the existing account is genuinely beyond saving.
Do I need separate Google Ads campaigns for different services?
Usually yes, but it depends on the structure. Different services have different keywords, different intent, different conversion rates, and different ROAS profiles. Mixing them in one campaign means Google’s algorithm can’t optimise properly. We structure accounts so each service has the right level of separation for performance, without bloating into dozens of micro-campaigns.
Should I do Google Ads if my SEO is already working?
Often yes, even if your SEO is strong. Google Ads gives you control over messaging (you write the ad copy), placement (you choose the keywords), and timing (you can launch a promotion tomorrow). SEO is a long-term asset, Ads is a tactical lever. The best-performing Hayz clients run both, with SEO handling the always-on volume and Ads handling promotions, new locations, or competitive moments.
What's the Google Ads Partner certification?
The Google Ads Partner badge is a certification Google gives to agencies that meet specific criteria. Performance (maintaining 70%+ optimisation score across managed accounts), spend (minimum $10,000 USD across 90 days), and certifications (passing Google Ads exams). It signals that we know what we’re doing and that Google itself has verified that. Most local Melbourne agencies aren’t certified Partners.
Google Ads Melbourne
Hayz is a certified Google Ads Partner managing Google Ads campaigns for Melbourne local businesses. Based in Narre Warren and working with clients across Melbourne metro and Australia, we’ve managed over $1.5 million in ad spend across local service businesses. Fixed monthly management fee, no percentage of spend, no lock-in contracts.
Our Google Ads work covers Search, Performance Max, Display, YouTube, Shopping, and Local Services Ads, depending on what fits your business. We work with dental practices, electricians, tradies, florists, retailers, and a handful of other industries where we’ve built deep vertical expertise.
What is Google Ads (and what it isn’t)
Google Ads is Google’s paid advertising platform. You bid for placement at the top of search results, on Google’s display network, on YouTube, in Gmail, and across Google’s full inventory. Done well, it’s the fastest way to put your business in front of customers actively looking for what you sell. Done badly, it’s one of the easiest ways to burn $5,000 a month with nothing to show for it.
What Google Ads isn’t: it’s not a magic button. It’s not “boost this post” on Facebook. It’s not set-and-forget. Good Google Ads management is methodical work, every week, for years.
How Google Ads works for Melbourne local businesses
For most Melbourne local service businesses, the winning Google Ads strategy combines three campaign types. Search campaigns for high-intent queries (someone typing “emergency electrician Narre Warren”). Performance Max for scaling profitable categories across Google’s full inventory. Local Services Ads for trades and services where Google’s verified-provider system gives credibility.
The mistake most Melbourne local businesses make is running one Search campaign with broad-match keywords and a $20/day budget. That structure can’t work. Either go small with tight targeting and a real conversion focus, or go properly with structured campaigns and real management. There’s no in-between.
Google Ads vs SEO: the question everyone asks
The honest answer is “use both, but in the right ratio.” SEO is the long-term asset that compounds over years. Google Ads is the lever you pull when you need traffic this week. The best-performing Hayz clients run both, with SEO handling always-on organic volume and Ads handling promotions, competitive responses, new locations, or specific high-value campaigns.
If you’re starting from zero, Ads usually gets you faster results while SEO builds. If you have a mature SEO presence already, Ads becomes a tactical tool for specific campaigns rather than a primary acquisition channel. We’ll tell you which mix is right for your stage.
How much does Google Ads cost in Melbourne?
Three things make up your total Google Ads cost. The ad spend itself (paid directly to Google, varies by industry and competitiveness, typically $1,500 to $10,000+/month for Melbourne local businesses). The management fee (paid to your agency for running the campaigns). And the indirect costs (landing pages, creative, conversion tracking setup, etc.).
Our Google Ads management fees start at $800/month for accounts under $3k/month ad spend, scaling to $3,000+/month for accounts over $10k/month ad spend. We charge a fixed monthly fee rather than a percentage of ad spend. So if you scale your spend, we don’t get paid more for doing the same work. The incentives stay aligned with you.
The Google Ads Partner difference
The Google Ads Partner badge is Google’s certification program for advertising agencies. To qualify, an agency must maintain a minimum optimisation score across managed accounts (70%+), meet a minimum 90-day spend threshold, and have certified users on the team. It’s not a participation trophy. It signals that Google itself has verified the agency’s competence at running their platform.
Most Melbourne local agencies aren’t certified Partners. The ones who are tend to be larger, more disciplined, and better at the technical fundamentals (Quality Score, Ad Rank, conversion tracking) that determine whether your Ads are profitable. We’ve maintained Partner status for years.
AI search and Google Ads in 2026
Google is rapidly integrating AI Overviews into the search results page. Ads still appear above and within AI Overview answers, but the dynamics are shifting. The Ads that perform best in the AI-search era are the ones with tight targeting, high relevance scores, and content that complements rather than fights the AI summary. Generic “we sell X” ad copy is dying. Specific, intent-matched, value-led ad copy is what wins.
We optimise our clients’ Google Ads accounts for the surface where they actually need to show up, including AI Overviews, traditional Search, Maps, and Shopping where relevant.
Google Ads for different industries
Different industries have wildly different Google Ads dynamics. Dental practices have AHPRA compliance considerations and longer consideration cycles (5 to 9 dentists researched before booking). Trades have urgent intent (“electrician near me right now”) and benefit from Local Services Ads. E-commerce has shorter funnels but higher conversion-rate sensitivity. Service businesses target cost per qualified lead. Product businesses target ROAS.
We tailor the campaign structure, ad copy, landing pages, and reporting to your specific industry’s dynamics.
Industries we run Google Ads for
Our deepest Google Ads expertise sits in local service businesses. Dental practices, electricians and tradies, florists and retail, car detailing, dental supply, climate control and HVAC. We also work with e-commerce, professional services, and a handful of other industries. If you’re in one of these spaces, we’ve likely already learned what works.
Ready to stop paying for clicks and start paying for customers?
A 30-minute strategy call. We’ll look at your current Ads account (or your competitors’ if you don’t have one yet) and show you where the money’s leaking. No pitch deck, no pressure. Worst case, you walk away with a few free ideas you can implement yourself.
- We reply within 4 business hours. Mon to Fri, 9 to 6 AEST.
- Or call us. 03 4427 9333
- Free Google Ads audit. No lock-ins.
- Suite 375, Level 2/66 Victor Cres. Narre Warren, VIC